We began research in the industry looking for areas to standout and separate ourselves from the wash of Veteran owned tshirt and apparel companies. We talked to other Vets, Law Enforcement Officers (LEOs) and civilians alike to find out what they saw as different and unique.

Before we set up shop online and began selling standard apparel, we wanted to know what other areas to expand into. We began leveraging our connections to the Veteran/LEO communities to discover what goods and services they actually wanted and focused on collabortion projects as well as regular goods.

The website was thoroughly researched as it went through a variety of iterations and hosting platforms. We revisited our target demographic regularly, forming a quasi-advisory board from our customers to help us decide how and where to expand. We also started a blog and podcasts that helped to show what made us unique from the challengers in the market.

Unfortunately, the mobile app has been delayed for a variety of reasons, but the initial prototype focused on wireframes that showed a variety of retail designs so we could gather feedback on what our target customers preferred, as well as a blog section and a "members only" section that would become accessible to certain customers.