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LEAD
Leadership & Mentorship

I DON'T JUST
MANAGE PEOPLE.
I BUILD LEADERS.

12 direct reports. 5 concurrent projects. 6 countries. My approach to leadership isn't a template — it's a toolkit built from real pressure, across regulated industries, military service, and global teams.

12
Max direct reports managed simultaneously
5
Concurrent projects led at peak load
6
Countries where I've trained UX practitioners
8yr
Military service as foundation
01 — Philosophy

NO ONE-SIZE-
FITS-ALL
APPROACH

I've led people who need directness and people who need rapport-building first. People who thrive on autonomy and people who need structured check-ins. Great leadership means reading which mode is needed and switching fluidly — not defaulting to the same style with everyone.

Over the years I've found ways to navigate complex personalities as a leader, a peer, and a direct report. The goal is always the same: build teams that deliver extraordinary results and develop individuals who outgrow the role you hired them into.

"Management is about persuading people to do things they do not want to do, while leadership is about inspiring people to do things they never thought they could."
— Steve Jobs
🎯

Adaptive Communication

Some people want the task and nothing else. Others need relationship-building before they'll engage fully. I identify which mode each person needs and meet them there — not the other way around.

🔄

Feedback That Lands

Classic "compliment sandwich" for some, direct critique for others. The delivery mechanism is less important than whether the feedback actually changes behavior. I calibrate to the individual.

📈

Development Over Performance Management

My goal isn't to maintain my team — it's to make them outgrow it. The best outcome is someone I mentored becoming a team lead themselves. I've seen it happen repeatedly.

Leading Under Pressure

Military service taught me that leadership under real stakes is different from leadership in comfort. I bring that calm under ambiguity into every high-pressure product sprint, stakeholder conflict, or resource crisis.

02 — Proprietary Frameworks

TOOLS I BUILT.
TEAMS STILL USE.

These aren't theories. They're field-tested methodologies I developed across real projects — frameworks that kept being used by teams long after I moved on.

Framework 01

2-WEEK SPRINT RESEARCH CYCLE

Most research methodologies are designed for waterfall projects — they generate findings after the work is done. This methodology was built specifically for Agile environments, generating actionable findings within each sprint cycle, not after them.

W1
Week 1: Recruit, screener design, session planning, and first-round sessions. Synthesis begins concurrently.
W2
Week 2: Remaining sessions, full synthesis, readout preparation, and delivery to team before sprint ends.
Continuously: Findings feed directly into next sprint backlog. Research never falls behind development.
Framework 02

G/B/D/O FEEDBACK FORMAT

Stakeholders don't have time for 40-slide decks. This readout framework distills research findings into a format that executive stakeholders can absorb in 10 minutes and act on immediately. It's also a training tool — I've used it to teach dozens of researchers how to present findings effectively.

G
Good: What's working well that we should protect or amplify in future iterations.
B
Bad: What's actively creating friction, confusion, or drop-off for users right now.
D
Different: What users are trying to do that we didn't design for — unmet needs and workarounds.
O
Opportunities: Concrete, prioritized design directions that directly address B and D findings.
Framework 03

STRUCTURED 1:1 CADENCE

Managing 12 direct reports across 5 projects simultaneously required a system that ensured no one fell through the cracks. My 1:1 structure balances project check-ins with individual development — so conversations never default to status updates at the expense of growth.

Wins first: Start with what's going well. Sets tone and surfaces work that deserves recognition.
Blockers second: What's in their way? My job is to remove obstacles, not add them.
Development always: Every 1:1 has a forward-facing development thread — where they're going, not just where they are.
Framework 04

CROSS-INDUSTRY DESIGN PATTERN LIBRARY

After working across 8+ regulated industries, I've accumulated a mental model of what design patterns succeed under compliance constraints — and which ones break. This cross-industry perspective is one of the most tangible things I bring into a new engagement from day one.

🏦
Fintech/Insurance: Transparency patterns, progressive disclosure for complex products, trust-building UI.
🛡️
Gov/Cyber: Permission-based flows, audit-friendly IA, security-sensitive onboarding patterns.
🎮
Gamification: Octalysis-mapped engagement loops, reward architecture, behavioral retention design.
03 — Global Reach

TRAINED ACROSS
6 COUNTRIES

I've mentored and trained UX practitioners — researchers, designers, and usability experts — across six countries. Not virtually. In the room, on the project, under real deadlines.

This global experience shapes how I lead: I've navigated cultural differences in feedback styles, professional communication norms, and expectations around hierarchy. A good framework works in Bucharest and Bangalore as well as it does in Baltimore.

🇷🇴
Romania
Research + Design Teams
🇨🇷
Costa Rica
UX Practitioners
🇲🇽
Mexico
Designers + Researchers
🇮🇳
India
Usability Experts
🇨🇦
Canada
UX Design Teams
🇺🇸
United States
Multi-city, Multi-industry

Roles I've Trained & Mentored

UX Researchers Interaction Designers Product Designers Usability Specialists Junior UX Designers Mid-level Designers UX Team Leads Product Owners
05 — Military Foundation

WHERE IT
ALL STARTED

Before UX, I was a 19D Cavalry Scout in the U.S. Army — a reconnaissance role that demands leadership above your grade, decision-making under incomplete information, and the ability to keep people focused and functional under real pressure.

I served on a Police Mentor Team instructing U.S. Soldiers and Afghan police forces. I was routinely entrusted with responsibilities significantly above my grade level — leading teams on critical missions and receiving commendations for leadership performance.

That's not background color. That's where I learned that leadership isn't about authority — it's about preparing people to perform when it matters.

19D Cavalry Scout · Reconnaissance · U.S. Army · 2002–2010 · Police Mentor Team · Afghanistan

Service Duration
8yr

January 2002 to March 2010 — active duty

Role
19D Scout

Cavalry Reconnaissance — operated above grade level

Key Transfer
Calm
Pressure

Leading through ambiguity is the foundation of how I manage teams

What It Built
Mentor
First

Developing people is a mission, not a HR task

LOOKING FOR
A LEADER, NOT
JUST A DESIGNER?

I'm open to roles where UX leadership, team building, and strategic design matter as much as pixel-perfect output.

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