NOT THE
TYPICAL PATH
I didn't come up through a design school or a tech company. Before I was a UX leader, I was a 19D Cavalry Scout in the U.S. Army — a reconnaissance specialist who led teams on critical missions, mentored soldiers above his grade level, and made high-stakes decisions with incomplete information.
That background isn't decorative. It's why I can manage 12 direct reports across 5 simultaneous projects without losing clarity. It's why I stay calm when a stakeholder meeting derails, when a compliance team pushes back on a core design decision, or when research reveals that everything needs to change one week before a sprint review.
After leaving the military in 2010, I transitioned into UX through a combination of curiosity, hustle, and the realization that design was just problem-solving with a human at the center — something I'd been doing my whole career, just without the title.
Over the next 12+ years I worked across nuclear power, insurance, fintech, cybersecurity, government contracting, military retail, and gamification — not because I couldn't pick a lane, but because breadth is a superpower when your clients operate in regulated, high-stakes spaces. I understand the constraints. I speak the compliance language. I know what patterns fail under scrutiny.
I also built proprietary methodologies — a 2-week sprint-aligned research cycle and the G/B/D/O feedback format — that outlasted my time on the teams that use them. That's the measure I care about: did I leave the team better than I found it?